What We Did... Created video content and platform-specific activations for paid media, including broadcast TV spots, break-the-feed ad units, and a chatbot.
What I Did... Supervised the account, developed ideas, managed the creative team, and even did some budgeting.
Creative direction on a first-of-its-kind bot built in tandem with Reddit and dev agency Convrg. ChuckyBot1 had over 400 unique responses, sent people pictures of their own graves2, and played with the Reddit community in a way that didn’t feel forced or markety. We received over 44,000 comments3 on the thread in a week, making this the most engaging ad on Reddit ever (they checked).