Diablo - Social Activation

What We Did... To celebrate the holiday season, the video game franchise Diablo launched a Fooji campaign to honor His¹ loyal followers. Gifts were sent to fans across the country from the dungeon floors of Hell when they used the hashtag #HailDiablo. Along with franchise merch, blessings from the Dark Lord² included skulls, taxidermy rats, gems, and, yes, even real human teeth.³

What I Did... Ideated the activation, directed the social strategy, wrote copy,⁴ and managed the rollout from start to finish. Usually Fooji campaigns are focused on sending free food to people. I wanted to get weird with it. That included really pushing for the human teeth.

With... hi5.agency & Blizzard

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